Jun 12, 2022
In Wellness Forum
More and more burger brands are starting to use fire grilling to produce burgers, and the "fire grilling" feature is no longer unique. 2 prerequisites for practicing "group executive email list classification" Why do some brands use a group-based approach to brand building so effective? And the practice of some brands is not satisfactory? If a company wants to build a brand by focusing on groups, companies need to consider the following two factors: 1. Consumer groups are special There is a saying that "like things gather, people are divided into executive email list groups", there must be objective reasons for a group of people to gather together, which may be interests, occupations, or customs. The premise that enterprises focus on a certain group This group has certain particularities in the cognition of the category. In the perception of Chinese executive email list consumers, Chinese-style kitchens and Western-style kitchens are unique, with less oily fumes in Western-style kitchens and more oily fumes in Chinese-style kitchens. There are also differences in the drinking water between Chinese and Westerners. In cognition, Westerners executive email list drink cold water, while Chinese people drink more hot water. This is group particularity. The premise of focusing on a certain group to build a brand is that this group has particularity in the cognition of the category. Johnson & Johnson focuses on children, precisely because children and adults have obvious particularities. Because children have sensitive skin, the use of adult toiletries will cause certain damage to the skin. Therefore, children need independent categories. New executive email list categories provide opportunities to build brands. initially focused on women's calcium tablets, but it failed because women's calcium supplementation did not have specificity in cognition. The new cover and the middle cover turn to focus on the executive email list elderly group, and the elderly group has obvious particularities in calcium supplementation and absorption.