Apr 11, 2022
In Wellness Forum
As an industry with more than 500 million users and an average daily usage time of more than one hour, live broadcasting is of course a big cake that Fax List everyone wants to share. But wanting to eat does not mean that you can eat it, otherwise it was born in 2013, and Tencent Weishi, which once achieved 40 million daily activities, would not have been shut down. For Baidu to succeed in the live broadcast track, the difficulty is even higher than Tencent by two Mount Everests. Tencent shut down Weishi in 2017 and resumed operations in 2018. After only one year of shutdown, the live broadcast has undergone earth-shaking changes. At that time, "South Douyin, Bei Kuaishou" had initially occupied the minds of users. Although Tencent has finally realized the importance of short video live broadcasts and has almost no upper limit on its investment in Weishi, it is still difficult to Fax List change the situation of Weishi's "giant baby". It is now 2020, and Douyin and Kuaishou are already thinking about how to penetrate the user circle and launch an attack on each other's hinterland. If we use Weishi as the goalkeeper of the short video live broadcast industry, this goalkeeper has an annual income of 400 billion, and Tencent, which has a super cash cow of games and 8.9 billion active users, can only survive. How can Baidu Live expect too much? many. Baidu entered the stadium at this time, and if the intention was to run out on the Fax List live broadcast track, Li Yanhong would only dare to think like a dreamer. This time Baidu announced its entry into live broadcast, which limited the direction in the official caliber - pan-knowledge. Pan-knowledge short videos generally focus on knowledge and cultural popularization and have a limited audience.